International Economic Forum of the Americas

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International Economic Forum of the Americas (splash page)
timeline

Beginning

November 2011

End

February 2012
International Economic Forum of the Americas (splash page)
International Economic Forum of the Americas (splash page)
Conference of Montreal (home page)
Conference of Montreal (home page)
Toronto Global Forum (home page)
Toronto Global Forum (home page)
World Strategic Forum (home page)
World Strategic Forum (home page)
Toronto Global Forum (section multimédia)
Toronto Global Forum (section multimédia)
Toronto Global Forum (multimedia section)
Toronto Global Forum (multimedia section)
Conference of Montreal (press releases)
Conference of Montreal (press releases)
Biography page (neutral color, common to all 3 conferences)
Biography page (neutral color, common to all 3 conferences)

The redesign of the IEFA websites was completed in partnership with Yann Fortier (project manager) and NEWAD (art direction). The contents of three different sites were migrated into a single platform, to provide more consistent URLs and a seamless navigation between the conferences and their host cities (Montreal, Toronto and Miami). Drupal was (and remains) the best-suited CMS for such an endeavour. Its Context module allowed us to fine-tune the sidebar contents, as well as the aesthetics of each section.

The client now benefits from the following:

  1. a better relationship between speakers, multimedia assets (photos, videos) and their respective conference sessions;
  2. improved SEO, since the conference's programs were converted from pdf to html.
  3. easy integration of speakers' photos and bios (or partner logos) into custom content types;
  4. economies of scale with regards to software maintenance.